You’re running your business, and like any ambitious solopreneur, you’re itching to make the next big move. But you’re also feeling the pressure—should you meticulously plan every step, or should you take a more experimental approach?
Here’s the truth that many successful companies have embraced: Some of the best business moves don’t come from a perfectly crafted plan but from good old-fashioned trial and error.
The Myth of Perfect Planning
When we look at visionary companies, it’s easy to assume that their success was the result of flawless strategic planning. But the reality is far less glamorous.
Many of these companies made their most impactful decisions not through careful pre-planning but through a willingness to experiment, make mistakes, and seize opportunities as they arose.
Take 3M, for example. This company is renowned for its innovation, but many of its most successful products, like Post-it Notes, came from experimentation and even accidental discoveries.
3M’s culture encourages employees to try out new ideas, even if they fail, because they understand that failure is often the stepping stone to breakthrough success.
The Power of Experimentation
So why is experimentation so powerful? For one, it allows you to explore multiple paths without being tied to just one. Visionary companies like Amazon and Google have mastered this approach. They launch new products, test them in the market, and aren’t afraid to pull the plug if something doesn’t work.
This trial-and-error process is not only about finding what works but also about learning what doesn’t—both of which are crucial for long-term success.
For instance, Google has a long history of experimenting with products and services, some of which have been wildly successful (like Gmail) and others that have been quietly discontinued (remember Google Glass?).
But each experiment provides valuable insights that help the company refine its approach and continue innovating.
Applying This to Your Business
As a solopreneur, you can take a page out of these visionary companies’ playbooks. Don’t be afraid to try new things, even if they seem risky.
Launch that new product, test that marketing strategy, or explore a different business model. The key is to experiment smartly—start small, measure the results, and scale up what works.
And remember, it’s not about avoiding failure; it’s about learning from it.
Every misstep is an opportunity to refine your approach and get closer to your goals.
How I Can Help
If you’re ready to start experimenting and need guidance on how to navigate the trial-and-error process, my course, Un-Stuck Yourself: The Ultimate Solopreneur Course, includes a section dedicated to testing and validating your Minimum Viable Product (MVP).
This will help you take calculated risks and learn from them without betting the farm.
I also encourage you to explore my website to learn how I can Be of Service to you in your solopreneur journey. Whether it’s through courses, insights, or one-on-one guidance, I’m here to help you build a resilient and innovative business.
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